Authors

Al Ries Quotes

Best Quotes by Al Ries (Top 3)

  1. Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
  2. It's the first company to build the mental position that has the upper hand, not the first company to make the product. IBM didn't invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect's mind.
  3. Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.