Best Quotes by David Ogilvy (Top 10)

  1. The more informative your advertising, the more persuasive it will be.
  2. If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
  3. The consumer isn't a moron; she is your wife.
  4. I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.
  5. Don't bunt. Aim out of the ball park. Aim for the company of immortals.
  6. Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
  7. I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.
  8. What you say in advertising is more important than how you say it.
  9. Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
  10. Never stop testing, and your advertising will never stop improving.

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