Best Quotes by Eric Ries (Top 10)

  1. The only way to win is to learn faster than anyone else.
  2. What differentiates the success stories from the failures is that the successful entrepreneurs had the foresight, the ability, and the tools to discover which parts of their plans were working brilliantly and which were misguided, and adapt their strategies accordingly.
  3. We must learn what customers really want, not what they say they want or what we think they should want.
  4. A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.
  5. As you consider building your own minimum viable product, let this simple rule suffice: remove any feature, process, or effort that does not contribute directly to the learning you seek.
  6. Innovation is a bottoms-up, decentralized, and unpredictable thing, but that doesn't mean it cannot be managed.
  7. Reading is good, action is better.
  8. Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.
  9. Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires.
  10. If you cannot fail, you cannot learn.