Jim Allchin Quotes

We're obviously going to spend a lot in marketing because we think the product sells itself.

Well, developers do want to touch a lot of customers. We have to make our platform very popular in order for them to do that. If we make their jobs easier, then they'll be more likely to stay on the Windows platform.

There is no neat distinction between operating system software and the software that runs on top of it.

I am a hard-core believer that the clean desktop is the way to go... At the same time, we told OEMs that if they were going to put a bunch of icons on the desktop, then so were we.