John Wanamaker Quotes

Courtesy is the one coin you can never have too much of or be stingy with.

One may walk over the highest mountain one step at a time.

People who cannot find time for recreation are obliged sooner or later to find time for illness.

When a customer enters my store, forget me. He is king.

Half the money I spend on advertising is wasted; the trouble is, I don't know which half.

Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.

Courtesies cannot be borrowed like snow shovels; you must have some of your own.

I learned 30 years ago that it is foolish to scold. I have enough trouble overcoming my own limitations without fretting over the fact that God has not seen fit to distribute evenly the gift of intelligence.

Nothing comes merely by thinking about it.

In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them...