Best Quotes by Jonah Berger (Top 6)

  1. People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.
  2. Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.
  3. Virality isn't born, it's made.
  4. Marketing is about spreading the love.
  5. People don't need to be paid to be motivated.
  6. If something is built to show, it's build to grow.