Best Quotes by Leo Burnett (Top 10)

  1. When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.
  2. Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
  3. Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
  4. Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
  5. Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
  6. The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
  7. The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
  8. What helps people, helps business.
  9. The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
  10. The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

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