Authors
Leo Burnett Quotes
Best Quotes by Leo Burnett (Top 10)
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When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.
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Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
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Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
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Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
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Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
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The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
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The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
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What helps people, helps business.
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The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
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The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.
Leo Burnett
More Leo Burnett Quotes
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If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.
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I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
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A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.
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Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'
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Fun without sell gets nowhere but sell without fun tends to become obnoxious.
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We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
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Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.
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Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
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If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.
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Regardless of the moral issue, dishonesty in advertising has proved very unprofitable
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There is no such thing as a permanent advertising success.
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Plan the sale when you plan the ad
Leo Burnett